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Matrix Fitness Australia Blog

Matrix to give 2019 Fitness Show visitors the Premium Fitness Club Experience

Posted by Michael Conlan on 04-Mar-2019 13:40:23

Sydney, NSW – The 2019 Fitness Show will see the biggest stand in its history hosted by the worlds fastest growing commercial fitness brand; Matrix Fitness. With the largest footprint and product showcasing in the events history, Matrix Fitness will be showcasing game-changing new products, target-focused programming that will attract more participants, and the unmatched technology suite can redefine the way fitness facilities do business in 2019. Show attendees are invited to take part in a variety of live demonstrations, interactive experiences and more at the Matrix Super Stand (Space 1016) at the 2019 Fitness Show, which takes place April 12–13 at the International Convention Centre, Darling Harbour NSW.

At Matrix, we strive to set new standards with everything we do, and The Fitness Show is the industry's chance to explore all the exciting possibilities,” said Michael Conlan, Managing Director of Matrix Fitness Australia parent company, Johnson Health Tech Australia. “ Group Training and Technology are our focuses at this years show because nothing else provides the kind of motivation, camaraderie and accountability members need to try new things, persevere through tough sessions and keep coming back for more.”

Matrix Fitness will be highlighting it's range of Target Training Group Training products, presenting a colorful, graphic rich, personalized approach to fitness, allowing users and trainers to focus on metrics that are tangible and meaningful to people who all exercise for different reasons.

CXP Training Cycles: Our advanced CXP Target Training Cycle includes a unique display that makes it easier than ever to keep everyone in your class on track to reach their goals. Integrated FTP testing and a sub-max heart rate test help members establish personalized targets just right for their ability levels. Then an LED wrap lights with vibrant colors to help members maintain effort whether your class is tracking watts, calories, RPMs, heart rate or powering through a HIIT workout.

RXP Rower: Designed for goal-based training, the Target Training Display on the RXP Rower will reinvigorate rowing and make your facility stand out. The unique LED wrap helps trainers and members gauge intensity with bright colors and the integrated testing protocols allow members to establish personalized targets just right for their ability level. Whether measuring watts, 500-meter split, heart rate, SPMs, distance, calories or powering through a HIIT workout, members will be more motivated to hit their target.

S-Drive Power: Engineered specifically for goal-based training, the Target Training Display on the S-Drive Power makes it easier than ever for members to take on sprints, sled pushes and parachute training with precision metric tracking. The unique LED wrap helps trainers and members gauge intensity with bright colors and the integrated sub-max heart rate testing allows members to establish personalized targets just right for their ability level. Whether tracking watts, speed, time, distance, heart rate or taking on high intensity internal training, the personalized metrics help members maintain effort and reach their goals.TargetTrainingConsoleFitnessShow

Matrix Fitness are once again showcasing the Connected Solutions Technology suite, providing live demonstrations to stand visitors on how to leverage Matrix products to engage members more successfully and efficiently, in or out of the facility.

Connected Solutions: A newly positioned technology offering called Matrix Connected Solutions provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals. A variety of powerful hardware and software solutions enhance every aspect of the exercise experience for club owners, trainers, end users and service technicians, helping fitness facilities increase retention, build engagement, enhance differentiation, maximize ROI, boost revenue and improve acquisition of new members.

Intelligent Training Console: The new Intelligent Training Console that sets fitness facilities apart with an industry-best guided strength training experience. Available exclusively on the premium Ultra Series from Matrix, Intelligent Training Console makes it easy for those new to strength training to get started while helping enthusiasts who have plateaued find new ways to progress.

MX17_DIGITAL_NA Connected Solutions instagram_C7xi Cardio Console: The 7xi is a revolutionary way to link fitness facility members to stunning entertainment, social media favorites, effective fitness tracking and brand-building communication. It’s also an ingenious way to manage equipment to expedite maintenance and service, which maximizes machine uptime. All the data the 7xi collects is available on an open platform so it is easy to track engagement, optimizing operations and building member loyalty.

“At Matrix, we talk about member engagement from a lot of angles." added Conlan. "Whether it’s providing an engaging exercise experience on the equipment with programs like Virtual Active and Landmarks or providing customers with the tools they need to engage members in and out of the facility, our aim is to help you reach your member engagement goals."

Matrix Fitness will also be showcasing a number of plate loaded pieces in Muscle Beach, a pop-up fitness playground to be used by Simeon Panda, Calum Von Moger, Hattie Boydle and Kwame Duah. Visitors can learn new splits, movements and discover the gains their going for by the most popular and aesthetic physiques in the world.

MX15_LIFESTYLE_AP_male standing shoulder press_gym no filterMagnum Strength: The Magnum series is rugged strength equipment that will never flinch at what gets thrown at it. Robust industrial design includes features like oversized uprights and sturdy steel frames created to withstand a steady stream of dedicated athletes in the most intense training environments. Season after punishing season, the Magnum Series always performs just like it did on day one.

Matrix Fitness parent company Johnson Health Tech will also be showcasing its versatile domestic fitness range in the consumer level of the 2019 Fitness Show. Here, the Matrix Fitness Home Use range and Horizon Fitness products will be on display for visitors to feel equipment that is familiar to their favorite health club experience, and at the same time completely new for the way it fits thier home, life and goals.

Matrix Home: Matrix Fitness have developed a premium collection designed specifically for the home user, so fitness enthusiasts can experience a health club-quality workout in the comfort of their own home. Innovative fitness technology completely redefines the exercise experience, helping users reach their fitness goals in smarter, easier and more enjoyable ways.

If you would like to book in a time to meet with a Matrix Commercial Sales Executive, get in touch with your local representative or enquire here. For more information about Matrix Fitness, visit our website at www.matrixfitness.com.au.

About Matrix Fitness

Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities. Locally, Matrix Fitness Australia’s parent company; Johnson Health Tech Australia (JHTA) operates with its head office in Dandenong South, VIC. The local team services all of Australia and New Zealand.

Topics: Matrix Fitness, Connected, S-Force, Training Cycles