Dandenong South VIC (February 2019) - Matrix Fitness has today announced the grand opening of its new showroom at parent company Johnson Health Tech Australia's head office in Dandenong South, VIC. The ground floor facility has undergone major upgrades including increasing the size of the space, installing both rubber and timber flooring, and fixing new visuals and graphics to tell the Matrix Fitness brand story in spectacular fashion.
Not only does the showroom best display Matrix's premier line of commercial cardio, strength and group training equipment, but it also serves the purpose of being a product training facility for sales and service staff, as well as a fully functional gym space for staff to use before, during or after work hours.
The showroom is also a fully connected experience showcasing the Matrix's Connected Solutions technology suite. A visitor will be able to view this digital ecosystem in real time, observing a workout being completed on one of the 7xi cardio or Intelligent Training Console strength machines, and that data being automatically communicated via cloud technology to Matrix's Personal Trainer Portal, Workout Tracking Network and Asset Management.
The versatility of the showroom also allows for bespoke product mixes to be installed upon request of a visitor. For example, one day the showroom will display the heavy duty Magnum strength range, and the next day it will feature the space saving Versa series, and the following day will showcase the reinvented Ultra range.
"Our showroom is truly the heart of the body. It is where we have the opportunity to communicate the rich history of our brand and showcase our great new products to our customers, therefore it needs to be healthy and full of energy", said Michael Conlan, Managing Director of Johnson Health Tech Australia. "Our staff across all areas of the business have the opportunity to test and use the product on a day to day basis – our sales team call it the 'Centre of Excellence'".
"The Matrix Fitness Showroom is an inspiring place for customers to create ideas, visualise their space and choose the right equipment for their fitness facility", added Barry McDonald, National Commercial Sales Manager for Matrix Fitness "We don't hide behind our products, we want customers to dig into the details of what makes our fitness equipment the best in the industry".
To learn more about Matrix Fitness or to book a time to visit the Dandenong South showroom, please visit matrixfitness.com.au.
About Matrix Fitness
Matrix Fitness is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities. Locally, Matrix Fitness Australia’s parent company; Johnson Health Tech Australia (JHTA) operates with its head office in Dandenong South, VIC. The local team services all of Australia and New Zealand.