Matrix Fitness Australia Blog

Matrix Fitness to Optimize Group Cycling Offering for Australian Fitness Industry

Posted by Michael Conlan on 27-Jul-2018 14:39:23

Dandenong South, Victoria (July 2018) Johnson Heath Tech Australia, parent company of Matrix Fitness, has today announced the decision to streamline its product portfolio to exclusively offer Matrix Fitness products to the Australian Commercial Fitness market, highlighting a commitment to solely distribute the Matrix Training Cycles in the group cycling space.

In April of this year, Matrix Fitness Australia announced their vision to rejuvenate indoor cycling classes everywhere with a collection of new Training Cycles. In the months since, the Australian fitness industry has been introduced to a line of durable cycles that give health clubs and fitness studios everything they need to attract more riders to their facilities, and make group cycling classes a core part of every fitness enthusiasts training regimen.

"Our brand is gaining significant traction in the commercial fitness industry, and we are certain that this is because of our innovative and premium quality product line", says Michael Conlan, Managing Director of the Australian division of Johnson Health Tech. "We have such faith in the new Matrix Training Cycles that we have chosen to concentrate our group cycle product line to feature only the CXC, CXM and CXP Training Cycles."

Fitness facility owners have the ability to create an advanced, accessible group cycling experience with the new Training Cycles from Matrix. All of the durable Training Cycles feature optimized ergonomics and intuitive adjustments that make it hassle-free for every member, no matter what their body type or ability level.

It’s important that our customers have options that suit their needs,” said John Mullen, National Commercial Sales Manager of Matrix Fitness“They can select the CXC for the feel of a real outdoor ridestep up to the CXM for enhanced metric tracking ochoose the CXP for a colorful Target Training Display that injects camaraderie and competition in to every cycling session.

"The new-to-market cycles were launched at this years Fitness Show in Sydney back in April to huge success", added Conlan, "after many years of tenacious research and development out of the United States, we are extremely proud to offer these incredible pieces of fitness technology to our Australian customers."

While Johnson Health Tech Australia has partnered with brands such Stages, Wattbike and ICG in previous years, the shift away from these distribution agreements will further solidify Matrix's title as the industry's fastest growing commercial fitness brand, operating more efficiently and offering better service to its customers.

The new Matrix Training Cycles were launched at the 2018 Fitness Show in Sydney in April, and their ability to appeal to both cycling enthusiasts and those looking for a unique group exercise experience is expected to make the cycles popular with fitness facilities of all sizes. For more information about Matrix Training Cycles, visit matrixfitness.com.au.

About Matrix Fitness

Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities. Locally, Matrix Fitness Australia's head office is located in Dandenong South, Victoria.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.

Topics: Training Cycles, Group Training, Matrix Fitness