Matrix Fitness Australia Blog

Matrix Fitness Recruits Industry Expert Michael Durham to Commercial Sales Team

Posted by Barry McDonald on 10-Jan-2019 15:25:51

VIC, Australia (January 7 2019) - Matrix Fitness Australia has today welcomed Michael Durham to the Commercial Sales Team. With over 20 years experience in the Athletic Performance sector, Durham joins Matrix Fitness as Sales Executive for the Queensland region.


With a lengthy history in professional sports and high performance fitness, Durham's experience stems from a professional Rugby League background in the UK. Durham's overseas career with the Keighley Cougars in West Yorkshire gifted him the opportunity to work with and learn from elite Strength and Conditioning coaches. This motivated Durham to start his own personal training business, which he experienced great success with for 9 years.

Durham has joined Matrix Fitness from his previous role as Health and Wellness Center Manager at Tattersalls Club in Brisbane, QLD. This is where Durham was first introduced to Matrix Fitness. During a refurbishment of their existing fitness equipment in July of 2017, Tattersalls Club installed Versa and Magnum strength products, as well as a suite of 7XE cardio products with Personal Trainer Portal, Workout Tracking Network and Asset Management connectivity. Durham stated he saw a direct correlation between the introduction of Matrix's Connected Solutions, and an increase in membership retention and engagement among members at Tattersalls.

"Seeing first hand the elite training experience members have when using Matrix Fitness equipment brings an added level of excitement and privilege to work with this company," said Durham. "With my knowledge in the corporate membership world and my sporting background, I feel that I bring the perfect balance of knowledge and customer service experience to help continue to push the Matrix brand forward."

Michael brings to this position experience in leadership, combined with his unique understanding of our industry, our business and the Matrix brand,” said Barry McDonald, National Commercial Sales Manager for Matrix Fitness. “We’re well positioned in Queensland to build on the momentum that Matrix has achieved in Australia over the past several years. We are excited to see Michael hit the ground running in this role and bring an exceptional level of service to our existing and future customers.”

About Matrix Fitness Australia

Matrix Fitness (matrixfitness.com.au) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities. Locally, Matrix Fitness Australia’s parent company; Johnson Health Tech Australia (JHTA) operates with its head office in Dandenong South, VIC. The local team services all of Australia and New Zealand.

Topics: Matrix Fitness