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Matrix Fitness Australia Blog

October 11, 2017

South Pacific Health Club Extends Its Fitness Community with In-Trinity®

Johnny Goldberg, also known simply as Johnny G, has been innovating in the fitness industry for decades. He is well-renowned, not just as the creator of Spinning®, but also Kranking®, two forms of exercise that have revolutionised the way group fitness classes are conducted.

Not long ago Johnny G had a moment of enlightenment while stretching on an elevated mound of grass next to a riverbed in Brazil; he noticed that the possibility of putting his hands underneath the Earth (ground) would expand his movement and allow it to go deeper than previously possible.

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Topics: Matrix Fitness, In-Trinity, Group Training

May 3, 2017

Matrix Fitness Unveils Versatile New Products and Programming at the 2017 Fitness Show

NSW, Sydney (April, 2017) – Matrix Fitness is set to make an impact at the 2017 Fitness Show by launching a new collection of products and programming designed to meet the needs of a wider range of fitness facilities. The internationally known fitness company will also offer live demonstrations and interactive technology. Show attendees and media members are encouraged to meet with Matrix (Stand N17) at the 2017 Fitness Show, April 28 – 30 at the Sydney International Convention Centre.

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Topics: Matrix Fitness, S-Drive Performance Trainer, Connexus, Functional Training, #FITINDUSTRY, #FITNESSSHOW, MX4 Training System, Versa Duals, Cardio Console Technology

March 9, 2017

Behind the Scenes of The Biggest Loser: Transformed – Contestants train with Matrix Fitness

It's less than one week to go until The Biggest Loser: Transformed series is broadcast on Network Ten. Hosted by trainers Shannan Ponton and Libby Babet, we will see a group of everyday Australians tackling relatable weight issues and undergoing transformations of their bodies and their minds.  Matrix Fitness in partnership with Ziva Fitness has supplied exercise equipment for the three fitness facilities set up for the show – Shannan’s gym, Libby’s gym, and the contestant’s house gym.

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Topics: Matrix Fitness, Fitness, The Biggest Loser: Transformed, Matrix Cardio, Matrix Strength, Functional Training

May 3, 2017

Why Connected Fitness is Good for Business

Technology is constantly evolving and shaping the way businesses interact with their customers/clients. Naturally then, it’s not surprising that the fitness industry has seen some tremendous leaps forward in terms of interactive fitness technology, advanced workout equipment, and immersion.

This is why John Ford, the Co-CEO of Netpulse, is so vehement about the future of connected fitness. John began his fitness technology career as the founder of Virtual Active, an immersive video exercise experience and now spends his time developing similar solutions for prominent fitness companies.

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Topics: Matrix Fitness, Fitness, Business, Connected, Interactive

December 14, 2016

The Krankcycle: Fitness Inclusivity Done Right

Technology is constantly changing and shaping the way the world works. Over the last decade, Matrix Fitness has redefined the Health and Fitness industry with major leaps in advanced workout equipment. But we’re not just talking about traditional workout equipment like treadmills, ellipticals, and bikes;  we’re talking about fitness equipment that emphasises inclusivity for all.

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Topics: Matrix Fitness, Athlete, krankcycle

June 30, 2017

5 Steps to Effective Marketing when Budgets are Tight

It may seem like a no-brainer, but gaining clients for your fitness business depends heavily on how you market yourself. Without proper exposure, directed at the right demographics, it’s an upward battle growing your fitness business. 

So while that may be clear to most gym owners and fitness entrepreneur’s, what’s not so obvious is how to effectively market their business when money is in short supply. Let’s face it, it’s exceptionally rare to find yourself in the position of having excessive funds free to place towards your marketing strategy; so, knowing how to use your (limited) budget in a prudent fashion is imperative for growing revenue.

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Topics: Matrix Fitness, Budgets, Marketing

June 5, 2017

Lift Performance Centre Enhances Business with S-Drive Performance Trainer

Lift Performance Centre, based in New South Wales, took nearly 8 years to construct from the ground up, and is now rounding out its second year of operation on an impactful high. The owner, Cato Rutherford, is an internationally renowned strength coach and manual therapist who has unprecedented passion for helping elite athletes reach their potential.

This is what sets Lift Performance Centre apart from conventional gyms in Australia (and around the world) as the focus for Cato and his team of in-house trainers is performance and quality. This is why they tend to attract high-performance athletes and even professional athletes on a regular basis.

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Topics: Matrix Fitness, S-Drive Performance Trainer, high performance, Athlete

September 1, 2017

The Club of 2020 - How Technology is Shaping the Fitness Industry

Technology is constantly changing and shaping the way the world works, especially businesses and how they interact with customers/clients. Naturally then, it’s no surprise that the last decade has redefined the fitness industry with major leaps in wearable technology, advanced workout equipment, and more data/metrics at business owners’ disposal than ever.

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Topics: Wearable Technology, Activity Trackers, health clubs, Future of fitness, fit data

June 12, 2017

Boost your fitness business by creating a “Culture of Community”

Something to consider when you walk into almost any fitness facility is that everyone is there to better their health (well, hopefully that’s why they’re there). Sometimes we lose sight of that due to our own ambitions superseding those of our peers. This is where Khristie Gass, who has more than 25 years of combined experience as a group fitness instructor and personal trainer, can enlighten us on how to boost your business by creating a culture of community with your clients.

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Topics: Fitness Community, health club, fitness culture, Boost Business, Community Centre