Matrix Fitness Australia Blog

December 14, 2016

The Krankcycle: Fitness Inclusivity Done Right

Technology is constantly changing and shaping the way the world works. Over the last decade, Matrix Fitness has redefined the Health and Fitness industry with major leaps in advanced workout equipment. But we’re not just talking about traditional workout equipment like treadmills, ellipticals, and bikes;  we’re talking about fitness equipment that emphasises inclusivity for all.

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Topics: Matrix Fitness, Athlete, krankcycle

June 30, 2017

5 Steps to Effective Marketing when Budgets are Tight

It may seem like a no-brainer, but gaining clients for your fitness business depends heavily on how you market yourself. Without proper exposure, directed at the right demographics, it’s an upward battle growing your fitness business. 

So while that may be clear to most gym owners and fitness entrepreneur’s, what’s not so obvious is how to effectively market their business when money is in short supply. Let’s face it, it’s exceptionally rare to find yourself in the position of having excessive funds free to place towards your marketing strategy; so, knowing how to use your (limited) budget in a prudent fashion is imperative for growing revenue.

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Topics: Matrix Fitness, Budgets, Marketing

June 5, 2017

Lift Performance Centre Enhances Business with S-Drive Performance Trainer

Lift Performance Centre, based in New South Wales, took nearly 8 years to construct from the ground up, and is now rounding out its second year of operation on an impactful high. The owner, Cato Rutherford, is an internationally renowned strength coach and manual therapist who has unprecedented passion for helping elite athletes reach their potential.

This is what sets Lift Performance Centre apart from conventional gyms in Australia (and around the world) as the focus for Cato and his team of in-house trainers is performance and quality. This is why they tend to attract high-performance athletes and even professional athletes on a regular basis.

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Topics: Matrix Fitness, S-Drive Performance Trainer, high performance, Athlete

September 1, 2017

The Club of 2020 - How Technology is Shaping the Fitness Industry

Technology is constantly changing and shaping the way the world works, especially businesses and how they interact with customers/clients. Naturally then, it’s no surprise that the last decade has redefined the fitness industry with major leaps in wearable technology, advanced workout equipment, and more data/metrics at business owners’ disposal than ever.

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Topics: Wearable Technology, Activity Trackers, health clubs, Future of fitness, fit data

June 12, 2017

Boost your fitness business by creating a “Culture of Community”

Something to consider when you walk into almost any fitness facility is that everyone is there to better their health (well, hopefully that’s why they’re there). Sometimes we lose sight of that due to our own ambitions superseding those of our peers. This is where Khristie Gass, who has more than 25 years of combined experience as a group fitness instructor and personal trainer, can enlighten us on how to boost your business by creating a culture of community with your clients.

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Topics: Fitness Community, health club, fitness culture, Boost Business, Community Centre

October 21, 2016

Matrix Gym Equipment on The Bachelorette

If you’re a fan of the series, then the hunky men of this season’s The Bachelorette need no introduction. For those of you who are new to the series, allow us to introduce a few of the Bachelors:

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Topics: Insider, Matrix Fitness, Bachelorette

July 27, 2017

Great sprinters are made not born: How to coach speed technique with the S-Drive Performance Trainer

It’s commonly thought that great sprinters are just those with superior genetics and talent for running. But is that really how Olympic athletes like Jamaica’s Usain Bolt came to be one of the greatest sprinters of all time? Reality is, there’s a whole lot more to becoming a great sprinter than just what you were born with; sprinting is a skill, not a talent.

Many athletes are brought up to run incorrectly from the get-go, and they never learn the proper techniques to maximise their speed. The prudent thing to do is reteach your clients and athletes how to run by mastering just a few basic techniques using the S-Drive Performance Trainer.
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Topics: Matrix Fitness, S-Drive Performance Trainer

October 5, 2016

Asset Management System Upgrade - Keeps you focused on your members, not your machines

The new operating system is more powerful, more flexible and free to current customers.

Matrix Fitness has upgraded its industry-leading Asset Management system with enhanced flexibility, expanded reporting capabilities and automated notifications that make it easier than ever for fitness facilities to keep all of their equipment in top condition. This upgrade is provided automatically and at no cost to customers already using the Asset Management system.

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Topics: Matrix Fitness, Asset Management

July 18, 2017

Group Treadmill Training - Certain to hit Australia soon

Did you know that group treadmill training is taking the Northern Hemisphere by storm and is certain to hit Australia soon - but what is it and expected results? 

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Topics: Matrix Fitness, Treadmill, Group Training