VIC, Australia (August, 2018) – Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, today launched the newly re-engineered Ultra Series. The redesigned strength units enhance the member experience, create additional engagement points for trainers and give health club owners and operators the ability to create a fully connected facility.
“When the original Ultra collection was introduced to the industry in 2012, it was well-accepted as the new benchmark for state-of-the-art selectorized strength equipment,” said Barry McDonald, National Commercial Sales Manager of Matrix Fitness Australia. “So now, six years later, I absolutely can’t wait for our customers to see the latest evolution of that line in the form of our new Ultra Series. It is so compelling and engaging with its design and user-centric features that our customers, their staff and their members will all be wowed by it.”
The reinvented Ultra Series is a premium collection of 19 selectorized strength training stations that offer smooth independent arm movements, stress-reducing grips and a uniformly low stack height for an improved aesthetic. To further differentiate their offering, facilities can choose to enhance new Ultra Series units by adding Intelligent Training Console. With Intelligent Training Console, fitness enthusiasts of all ability levels will be able to define physical transformation targets, receive step-by-step instructions and identify their benchmark weight to begin a personalized and measurable progression program. Facility owners can also pair Intelligent Training Console with Personal Trainer Portal to create a seamless one-on-one training experience with members and trainers.
Other Ultra Series highlights include:
- Small footprints and back-to-back arrangements conserve floor space
- Ergonomically designed Action Specific Grips reduce stress on contact points while enhancing feel and form
- Multiple grip positions accommodate a wide variety of training options
- Ergonomically shaped seats and pads provide comfortable use for virtually all body types
- Electronic rep counters track reps, activity time and rest time for a streamlined workout experience
- Incremental weight and color-coded adjustment points are easy to access and reference from the seated position
- Easy-to-read, color-coded exercise placards highlight targeted muscle groups and proper machine use
- Integrated accessory pad, bottle holder and towel bar
Both durable and beautiful, Ultra Series will exceed the expectations of fitness facility owners when it comes to earning and retaining members. To explore the reinvented Ultra Series, visit matrixfitness.com.
About Matrix Fitness
Matrix Fitness (matrixfitness.com.au) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.