Matrix Fitness Australia Blog

June 7, 2018

6 Ways to Create Differentiation from other Fitness Clubs

The reality is that the fitness industry is growing at a rapid rate. New entrants into the market of boutique personal training studios, and the increasing number of franchises for commercial health clubs has seen the industry experience exponential growth over recent years. For fitness facility owners, competing for the business of local gym-goers and fitness enthusiasts is becoming more and more fierce. However, there are a few things you can do differentiate your club from others, and establish in prospects’ minds that you are undeniably the club for them.

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Topics: Matrix Fitness, health clubs, Boost Business, Marketing, Fitness

August 23, 2017

8 “No Brainer” Tools for Recruiting and Retaining Members

Like most fitness professionals, you are probably looking at ways to recruit and retain members as efficiently as possible. While getting new prospects in the door and converting them into membership is important, we know that retaining members is just as important, and they are often more profitable to your business than new ones.  

Matrix Fitness has made available a webinar, presented by Karen Woodard, President of Premium Performance Training in Boulder Colorado, to provide you with 8 “no-brainer” tools to recruit and retain members.
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Topics: Fitness Community, Boost Business

June 12, 2017

Boost your fitness business by creating a “Culture of Community”

Something to consider when you walk into almost any fitness facility is that everyone is there to better their health (well, hopefully that’s why they’re there). Sometimes we lose sight of that due to our own ambitions superseding those of our peers. This is where Khristie Gass, who has more than 25 years of combined experience as a group fitness instructor and personal trainer, can enlighten us on how to boost your business by creating a culture of community with your clients.

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Topics: Fitness Community, health club, fitness culture, Boost Business, Community Centre