optimized---homepage-hero-sdrive2016.jpg

Matrix Fitness Australia Blog

June 7, 2018

6 Ways to Create Differentiation from other Fitness Clubs

The reality is that the fitness industry is growing at a rapid rate. New entrants into the market of boutique personal training studios, and the increasing number of franchises for commercial health clubs has seen the industry experience exponential growth over recent years. For fitness facility owners, competing for the business of local gym-goers and fitness enthusiasts is becoming more and more fierce. However, there are a few things you can do differentiate your club from others, and establish in prospects’ minds that you are undeniably the club for them.

Read More

Topics: Matrix Fitness, Boost Business, Fitness, Marketing, health clubs

September 1, 2017

The Club of 2020 - How Technology is Shaping the Fitness Industry

Technology is constantly changing and shaping the way the world works, especially businesses and how they interact with customers/clients. Naturally then, it’s no surprise that the last decade has redefined the fitness industry with major leaps in wearable technology, advanced workout equipment, and more data/metrics at business owners’ disposal than ever.

Read More

Topics: Future of fitness, Wearable Technology, fit data, Activity Trackers, health clubs