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Matrix Fitness Australia Blog

June 7, 2018

6 Ways to Create Differentiation from other Fitness Clubs

The reality is that the fitness industry is growing at a rapid rate. New entrants into the market of boutique personal training studios, and the increasing number of franchises for commercial health clubs has seen the industry experience exponential growth over recent years. For fitness facility owners, competing for the business of local gym-goers and fitness enthusiasts is becoming more and more fierce. However, there are a few things you can do differentiate your club from others, and establish in prospects’ minds that you are undeniably the club for them.

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Topics: Matrix Fitness, Boost Business, Fitness, Marketing, health clubs

June 30, 2017

5 Steps to Effective Marketing when Budgets are Tight

It may seem like a no-brainer, but gaining clients for your fitness business depends heavily on how you market yourself. Without proper exposure, directed at the right demographics, it’s an upward battle growing your fitness business. 

So while that may be clear to most gym owners and fitness entrepreneur’s, what’s not so obvious is how to effectively market their business when money is in short supply. Let’s face it, it’s exceptionally rare to find yourself in the position of having excessive funds free to place towards your marketing strategy; so, knowing how to use your (limited) budget in a prudent fashion is imperative for growing revenue.

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Topics: Matrix Fitness, Budgets, Marketing